Inbound Marketing Strategy Services

Integrate inbound marketing into your marketing plan

Inbound Marketing lowers your cost per lead, increases incoming "warm" leads and shortens your sales cycle. No one wants to be interrupted by an unsolicited phone call or email, and consumers are increasingly using their computers, tablets and mobile phones to search on the web for what they need, when they want it.

When they find it, and if they like it, they will share it through social media channels such as Facebook, Twitter and LinkedIn. Inbound Edge takes a "systemic" approach to creating an inbound marketing strategy that works with and for your current marketing and advertising efforts. 

Depending on how much help you need, we offer the following strategy services:

  • Strategic Coaching - If you already have a marketing team in place, we coach them on the different inbound marketing approaches.
  • Content Strategy - We design and implement a "blueprint" for your content and how visitors interact with it at every stage of the sales cycle.
  • Marketing Integration - Whether you are using media ads, direct mail or email marketing, we design and implement a plan that ties all of your collateral and campaigns together.