Last week, I walked through 5 Breakthrough Blog Writing Tips that came out of a "breakthrough thinking" approach. Ironically, those 5 tips were not as down to earth as I would have liked, so I decided to take each one and do a blog post to use it and describe it further.
Let's take a fun, light topic, say "flying a kite" (people are always telling me I should go fly one) and use the "observe the periphery" tip to build a blog or even better, a list of unique blog topics that I can write about over the coming weeks.
Okay, first, I'll turn some 10 dollar words into those you can get for a nickel: "observe the periphery" = "look around the edges". We usually have a couple visitors dialing in from places like Russia, Bolivia and Ohio (I'm from Ohio, I can say that) so hope that helps.
When I am looking for ideas, I first take the topic and search on Google, then click on the "Images" link on the left column next to the search results. I searched for "flying a kite" on Google and clicked the "Images" results. I look through the images, and especially the edges of the pictures, to get some ideas. For these results, one picture is of a boy flying a kite, and, around the edges, I noticed an old barbed-wire fence.
We always think about the overhead hazards of flying a kite, such as power lines, but not as much about stuff on the ground. So right there, you can write a blog about "Hazards You Don't See When Flying A Kite". Looking through more of the pictures (around the edges) I notice people running with a kite at a beach, a public park, down a hill, on horseback and through a farmer's field. Each of these has their unique hazards that you could write about (have you ever hit a groundhog hole at full sprint? on a horse??).
Another tool that reflects "looking around the edges" is Mind Mapping (see video and image below). It's a brainstorming tool that starts with an image, phrase or word in the middle and has "arms" that build out the ideas, one on each arm. This can continue for a few more levels until you have several different ideas all related to your main topic. It's just another way to organize your thoughts and build upon them.
This was a quick and dirty example of using some creative idea generation methods to write an interesting blog. I hope you experiment with this and other tools to create more innovative ways to develop your topics and online content. Images are a great help when trying to tell a story, so make sure to include them in your article.
Leave us a comment below with your experience or suggestions for getting beyond basic blog writing advice, we look forward to hearing from you!