How Cloud Computing Gives You Time For Inbound Marketing

The biggest objections we hear from small business owners about adding more inbound tactics to their marketing mix is the time and money it takes to do it. Truth is, there is never enough time or money when you own your own business. But, if you take a look at your current activities that take up your time and money, I know you can swap them out with cloud-based technology that will save you time and money in the long (and short) run. The infographic below shows some interesting data about small and medium sized businesses and cloud computing.

Your Web Presence as a Stadium

Last week, one of our prospects called us in a panic about his website and email. He didn't realize that as the domain owner, he had to renew the domain name at the end of the term he purchased it for. It took a breathing exercise and some explanations about the confusing world of online marketing, but he eventually got his domain and email working again.

As I thought about how confusing it can be to keep up with all the connected pieces of a business online marketing presence, I thought the following metaphor might help those small business owners who are just getting into the world of inbound marketing: